SEARCHEN NETWORKS CEO discusses AI search and business visibility

John Colascione, founder and CEO of SEARCHEN NETWORKS, appeared on the Marketing Root Work Podcast to discuss how AI search is changing online discovery for businesses. The interview and companion materials are available across podcast platforms and through Judy Murdoch’s Substack.

Why it matters: - AI-powered search is changing how consumers find businesses, compare products, and choose service providers. - Small and midsize businesses now have to think about visibility in both traditional search results and AI-generated answers. - Search habits are shifting from keyword lists to conversational prompts, which can affect who gets discovered online.

What happened: - John Colascione, founder and CEO of SEARCHEN NETWORKS, appeared as a featured guest on the Marketing Root Work Podcast. - Marketing professional Judy Murdoch hosted the interview. - The episode, “Secrets for Getting Discovered Online with AI Search,” was released Oct. 12, 2026. - The interview was also published through Murdoch’s Substack newsletter with a video recording, companion article and written transcript. - The audio episode is distributed across 15 podcast platforms, including Apple Podcasts, Spotify and Amazon Music.

The details: - Colascione discussed how AI is changing Internet search and what businesses can do to stay visible as consumer search behavior evolves. - The conversation focused on how platforms such as ChatGPT, Google Gemini and Microsoft Copilot can generate conversational responses instead of only showing website links. - The interview covered the continued importance of website structure, useful content, consistent business information and broader digital marketing strategy. - SEARCHEN NETWORKS has incorporated AI visibility analysis into its digital marketing services. - The company also advises clients to own key digital assets, including domains, hosting accounts, website files, advertising accounts and analytics platforms. - Colascione founded SEARCHEN NETWORKS in 2001 and has about 25 years of experience in search engine marketing, website development, digital advertising and online business strategy. - Murdoch’s companion article highlighted Colascione’s background in Internet search and explored how the discussion affected her own thinking about social media marketing. - The companion feature includes information about Colascione’s book, Mastering Your Website, which is available as a complimentary download through SEARCHEN NETWORKS. - Additional listening links include TrueFans, Castro, Podcast Addict, Amazon Music and the official distribution page. - The video interview and companion article are available here. - More information about Colascione is available at his website.

Between the lines: - The release reflects growing concern among business owners that AI tools may change which companies get surfaced to potential customers. - The message is not that traditional SEO is obsolete, but that businesses now need content that can also be interpreted and summarized by AI systems. - The emphasis on owned digital infrastructure suggests a push for more control and less dependence on any single marketing platform or provider.

What’s next: - SEARCHEN NETWORKS is likely to keep positioning AI visibility as part of its core digital marketing services. - Businesses will probably continue testing how their brands appear in AI-generated search results as these systems become more common. - Colascione and Murdoch’s interview adds to a broader conversation about how companies should adapt to AI-driven discovery.

The bottom line: - AI search is becoming a new gatekeeper for online visibility, and businesses that want to stay discoverable will need to optimize for both traditional search and AI-generated answers.